Why Is Mobile Website Design Important?
Think about it – when was the last time you went somewhere and didn’t notice that everyone was on their phones? It’s not difficult to realize that our mobile devices have become our own little portable computers and with this development comes a new and exciting way to design to attract (and keep!) a potential client on your site.
No one wants to deal with issues like: an outdated design, long loading times, or having to pinch and stretch the text just to be able to read it. Google reported in July of 2018, that the amount of time it takes for a page to load on a mobile device is incredibly important. If a page takes longer than 3 seconds to load, 53% of mobile users will leave the page. It’s critical that your website is not only user friendly, but also fast.
Still not convinced it’s necessary? A recent study was performed that showed that for the first time 57% of traffic was coming from mobile devices (smartphones and tablets) versus 43% coming from a desktop computer. Previous to this study, Google had conducted a global study that had found that mobile searches had exceeded desktop queries.
This trend is only expected to continue, and with it comes new and exciting ways for you and your business to market to even more potential clients!
So what exactly are we talking about here and how do I even get started? Well, fortunately for you there’s a number of ways to optimize this new(ish) mobile device trend! One method is to create a mobile-specific website.
As you’ve probably gathered from its name, it’s a website specifically designed and formatted for visitors accessing your website from their phones or tablets. The site resembles an app with quick navigation, easy to view text, and an appealing/modern design.
Most importantly it will create a great user experience which means they will stay on your site longer and your chance of doing business together vastly improves. With the right website content management system, you can avoid spending extra time updating both your desktop website and your mobile; it will automatically update both simultaneously!
However, if this option doesn’t seem right for your business, don’t worry there’s still more choices.
Adaptive Web Design
Adaptive (also known as dynamic design) is where you essentially have three versions of your site made: desktop, tablet, and mobile. The server will identify which device the user is on and then only download the appropriate version of the site.
Responsive Web Design
Responsive web design is another great option – but what is it? A designer will create one web page that “responds” to and resizes itself to fit whatever device it is being viewed from; rather it be on a large desktop monitor or a smaller smartphone screen.
Basically you have one website but it includes elements that respond differently when viewed on devices of varying sizes. Webpages use a grid like system typically with three columns; responsive web design utilizes this layout, and keeps your site from ever looking distorted.
It also allows for the user to view it in portrait orientation or landscape depending on their preference and device.
The Next Step
If you think this is something you or your business could benefit from, consider hiring a reputable company to transform your mobile presence into something that can generate and maintain traffic. A website is the face of a company now, and you want to give the best impression you can.
Efelle is a company that can do just that! They’re Seattle, Washington’s top web design firm and their history of award winning successes is pretty remarkable. Check out their impressive portfolio and contact them for a quote to see if they’re someone you want to work for you.
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