On Pinterest, Rich Pins provide greater context about an idea by showing extra information right on the Pin. The info on a Rich Pin is independent of the Pin description, making sure that important information is tied to the Pin. The four types of Rich Pins are app, article, product, and recipe Pins. Rich Pins display metadata from marked pages on your website. After you’ve applied for Rich Pins, any content on your website that has metadata will become a Rich Pin when you save it.
The most common types of metadata are Open Graph and Schema.org, but you can check Pinterest to see all the available formats. If you add metadata for multiple forms of Rich Pins on your page, they will appear in order of priority. The priority hierarchy is as follows; app, product, recipe, and article Pins.
Apply for Rich Pins
The Pins must be verified before they can show up on Pinterest. Pick a page on your website that’s had metadata added to it, then make sure everything is correct and in order. After that, enter the URL in Pinterest’s validator. Correct any issues that the validator detects, then pick one of three options to indicate how the pages will be marked. The three options for marking are HTML for Open Graph and Schema.org metadata, oEmbed, or Shopify.
Types of Rich Pins
App Pins: App Pins display an install button so that users can download apps without leaving Pinterest. These Pins are currently only compatible with iOS.
Product Pins: These Pins help with shopping, and contain real-time pricing, availability, and where to buy the product.
Recipe Pins: These Pins help with cooking, and contain ingredients, cooking times, and serving sizes.
Article Pins: Article Pins help users save stories that they like, and contain headlines, authors, and story descriptions.