YouTube has become the second most visited website in existence. There are 1.9 billion logged-in user visits on YouTube every month. Here’s another statistic for you – Cisco predicts that video will account for 82% of all internet traffic by 2021. If that doesn’t convince you of the importance of utilizing video, I really don’t know what would.
Alright, it’s important. What next?
A good first step is to do some YouTube keyword research. This is completely different than text-based blog keyword research. Rather than relying heavily on search engines, you get most of your views from YouTube suggesting your videos to users. They’re also entirely different platforms. For instance, the amount of people searching for “cute pandas” will be significantly greater in YouTube rather than in Google.
Start with using YouTube suggests, similar to Google suggests. Type a keyword into the search field and get a list of suggestions. If this sounds too simple to be of any good – it isn’t. This technique will tell you the exact keywords people actually search for.
Another free and easy to do method to finding keywords is to visit your competition’s most popular videos on the subject. See what keywords they use in their title, video tags, and description. TubeBuddy is a free extension for Google Chrome that will show you the exact tags of your competitors. Not only that, it will also rank each keyword by how popular it is in YouTube search.
If your YouTube account isn’t brand new, YouTube Analytics can be a goldmine for keyword research. Head on over to your YouTube dashboard, click “Analytics” and then “Traffic Sources” where you will see all the keywords you rank for. Once you know what keywords have previously ranked well for you, you can focus an existing video around that keyword or create an entirely new video for it.
YouTube can prove to be a valuable resource to nearly any type of business. It just takes a little strategy and a lot of practice. If you need help improving your YouTube SEO score, reach out to the us over here at Seattle Web Search! Please leave a comment if you have any questions or thoughts concerning YouTube and SEO.