YouTube SEO Metrics: Audience Retention and CTR

By April 1, 2019YouTube

YouTube has become the second most visited website in existence. There are 1.9 billion logged-in user visits on YouTube every month. Here’s another statistic for you – Cisco predicts that video will account for 82% of all internet traffic by 2021. If that doesn’t convince you of the importance of utilizing video, I really don’t know what would.

Alright, it’s important. What next?

The Importance of Audience Retention

To rank as high as you can on YouTube, audience retention is key. Google has backlinks and other signals to determine the ranking of content, but YouTube must rely on audience retention. One of the first questions you may be asking yourself is, what is the ideal length for my video? The answer may surprise you – longer is actually better.

The longer someone stays on your video, the more likely YouTube will rank your video higher in the search results. A longer video equals more time being spent watching it, bettering your audience retention rate.

Just because it’s long, doesn’t mean it has to be boring. In fact it can’t be. It only takes most viewers 15 seconds before they decide if they want to keep watching your video. You can discover when your audience leaves or stays by checking out your “relative audience retention” in YouTube analytics and see where you can improve and what you’re doing right.

Click-through rate

YouTube uses CTR as a major factor in determining your ranking. The more clicks the better. Your title is one of the first things people will see, so be sure to make it as unique and relevant as you can. Include your target word, but focus on making your title compelling over including a bunch of keywords. Your title should be at least 5 words long.

Make sure your thumbnail for your video looks professional and eye-catching. You also want an attention grabbing description. YouTube displays the first 125 characters of your description in search results. Be sure to include your keyword in the first 25 words and to make the description at least 250 words.

YouTube can prove to be a valuable resource to nearly any type of business. It just takes a little strategy and a lot of practice. If you need help improving your YouTube SEO score, reach out to the us over here at Seattle Web Search! Please leave a comment if you have any questions or thoughts concerning YouTube and SEO.

Geoffrey Purkis

About Geoffrey Purkis

Geoffrey is the Founder and CEO of Seattle Web Search. He’s a web developer and SEO (Search Engine Optimization) expert located in Seattle, Washington with extensive experience in the field. Geoffrey specializes in helping his clients find the right combination of web, search, social, and video content to get the best results from their online marketing efforts.